In today’s digital era, your website is the most prominent source of interaction with your potential customers. Hence, you need to ensure that your website looks good, has user-friendly navigation and most importantly, has fresh and up-to-date content.
Crytix suggests you upgrade your websites regularly. An upgrade doesn’t necessarily mean developing a new website; it can also simply involve making modifications to your existing web design.
But how do you find out when is the right time to make these changes?
Here are 9 warning signals:
1) Is my Website Content Up-to-date?
When it comes to user experience and search engine rankings, content is king!
While the overall layout and aesthetic appeal of your website is responsible for creating the first impression, content is the key factor that will determine how effective your website is. Indeed, content is the primary reason why people will visit your website.
You need to keep revamping your content frequently, in order to keep it up-to-date and relevant. If your content seems to be outdated, visitors will get the impression that your brand or your offerings don’t exist anymore.
Most importantly, if your website remains static, you’ll lose the interest of your visitors, the most prominent one being Google.
Allow me to explain!
Google‘s main objective is to be at the top of the most popular search engines.
How can it achieve this objective?
By coming up with fresh content in its search results i.e. recently published articles, fresh stories and updated pages.
Hence, Google gives better search rankings to websites which keep updating their content on a more frequent basis, as these sites prove to be more lucrative.
While there are many ways in which you can assess the quality of your content, 2 of the most important indicators include the Title and URL of the various pages of your website-Are they terms that people would use when searching for businesses that are similar to yours?
Having said that, you need to have the ability to modify your content. In case your website has been built using Custom Code, we’d suggest you find a WordPress developer right away, because using this CMS will make editing content as easy as editing text in a Microsoft Word document.
2) Have I Conducted a Website Performance Check?
High quality websites are synonymous with high performance.
So how do you analyze website performance?
By measuring how quickly the pages on your website load.
Enhancing your website’s performance can improve your search engine rankings by optimizing user experience.
Let me get the equation clear.
Google endorses websites that provide good visitor experience. This means that high performance websites will be ranked faster and higher as compared to their slower counterparts.
Website performance holds great importance in the fast-paced century that we currently live in. People these days are so impatient that they won’t think twice before leaving your website if it loads at the speed of a snail. According to RCP Marketing:
- 47% of visitors want a web page to load within 2 seconds.
- 40% of visitors will abandon a web page if it takes longer than 3 seconds for it to load.
Hence, if it takes ages for your website to load, you need to give a serious thought on giving it an upgrade.
3) Do I Need a More Modern Website Layout?
Let’s re-phrase this question:
“Does my Website look as though it belongs to the Stone Age?”
..err, it probably does if you haven’t incorporated contemporary web design into it!
Long gone are the days when websites comprised of long paragraphs of glaring text and flashy images.
Website design and development has evolved into an art that is more creative as well as sophisticated.
Building websites now means incorporating various elements and features that not only enhance visual appeal and user convenience, but also make it easy for you to manage your resources.
Here are some innovative modern web design trends that you need to exploit to build a sharp website:
- Hamburger menus
- Creatively designed menus
- Use of animations (use Motion animations, Hover animations and Loading animations to make your webpage more interactive)
- Drop-down menus
- Galleries and slideshows
In addition to these, you need to start incorporating online payment portals and allow online form submissions, online newsletter subscriptions, etc to make management of cash and documents convenient for both, you and your customers.
If you’re thinking that achieving so much is impossible, wait till you see the websites we built for DVCSNE and the World Punjabi Congress, which have a built-in event management system, online form submission and online donation portals amongst other features.
4) Is my Website Secure?
Security is one of the biggest issues concerning the internet. Despite all its benefits, volatile security is one of the major drawbacks associated with the internet.
Websites get hacked on a daily basis. In fact, according to recently published statistics, hackers try to hack your websites at least 3 times a day.
But why would they want to do that?
They’d do that to use your website for spamming or to advertise products/services which you wouldn’t want to be advertised through your website.
Hacked websites not only get infected with viruses which spread to visitors’ devices, they are also often blocked by search engines and browsers.
In order to prevent yourself from such fallouts, it is a MUST for you to perform a full upgrade of your website once in every 3 years and a security check-up after every 6 months.
You’ll find yourself in a more vulnerable position if you’re operating an e-commerce website. In such a case, you will need to update your website and take care of its coding on a monthly basis.
Always remember that security is not to be taken lightly, because recovering your website after it has gotten hacked can not only take time, you’d also end up losing the trust of your clients and visitors.
5) Am I following the “Responsive Website Development” Rule?
“The sleeker, the better” seems to be the mantra dictating technology nowadays as mobile phones and tablets take the digital world by storm.
According to recent statistics released by Smart Insights, the number of mobile users (1.9 billion) has outdone the number of desktop users (1.7 billion) across the globe. Moreover, smartphones have been declared as the 2nd, while tablets have been declared as the 3rd most popular devices used to access the Internet:
- 80% of individuals use smartphones to access the internet
- 47% of individuals use tablets to access the internet
As mobile phones and tablets are becoming increasingly responsible for generating a hugely significant chunk of web traffic, having a website that is both, mouse-friendly and touch-friendly is more of a necessity than a trend.
Some of the features typical of responsive web design include:
- Simpler pages
- Faster loading times
- Optimized screen resolution
- Easier navigation (for instance, you don’t need to zoom in or scroll sideways to read the content)
- Designing elements to accommodate the “touch” feature on mobile platforms.
If your website has been built in Flash, you need to switch to a modern website builder-such as WordPress-right away, which includes mobile and wireless device optimization, leading to enhanced visitor experience.
6) Is my Website Bounce Rate Very High?
Bounce rate is one of the most significant metrics assessed by Google Analytics. This measure evaluates the proportion of viewers who leave your website after viewing just one page.
According to website builder experts, if your bounce rate has exceeded 75%, you’re in deep waters.
If your website has been plagued by a high bounce rate, you need to update your website by giving special consideration to the following features:
- Visual appeal
- User-friendly navigation
- Website performance
7) Is my Website Marketing my Products Effectively?
Imagine this scenario.
You spend some thousand dollars on getting an awesome website created but your products are still sitting on the supermarket shelves and you haven’t had a single person coming over to try out your services.
Sad story, ain’t it?
You re-trace your steps and try to investigate what went wrong and manage to find out the causes.
You need to update your website.
So why are you still hesitating?
In case you’re worried about the costs, you’re in for a pleasant surprise.
Giving your website an upgrade will cost you just a few hundred dollars.
Yes, you heard me right!
It’s not expensive as you think. Plus, this expenditure is sure to guarantee you with a higher return on your investment by raising your revenues and profits.
8) Is my Corporate Website Design Coherent with the latest Marketing Strategy being followed by my Firm?
Bringing innovations to your marketing strategies is necessary to ensure that your brand stays fresh in the market.
As you re-brand your offerings, you’ll need to revamp your site design accordingly. For example, changes in the segmentation would involve changes in elements such as the colors and fonts used, to tailor them according to the tastes of the target audience.
These changes are necessary for improving visitor experience. Moreover, if you’ve made any changes in your offerings, you need to make changes in your website so that Google can rank your pages and optimize their search engine rankings accordingly.
9) Surprise Visitors with New and More Creative Web Designs each time they Visit
Making constant changes and modifications to the layout and aesthetic appeal of your website will draw more attention towards it, resulting in repeat visits by regular visitors.
Bring refreshing changes to your website with cool web designs, rather than letting it rot and become stale. Nobody wants to see the same thing over and over again.
You can update your website by adding new images and publishing new articles at regular intervals. By doing so, your visitors begin to expect to find something new on your site each time they visit it, enticing them to repeat their visits. The more frequently your visitors come back to your website, the more likely they are to do business with you.
Hopefully we’ve managed to convince you to give your website an upgrade and I hope you’ll do this task before it gets too late!
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