10 Features that are Crucial for Professional Website Development (Part II)

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Hey folks!

Crytix is back with the remaining essential features that are a “must-have” for your website to create a lasting impression on your visitors!

Just to give you a brief recap, we talked about 5 features in our previous post, which included:

  • Call-to-Action buttons
  • Social Media Integration
  • Responsive Web Design
  • Testimonials
  • Corporate Contact Information

Read on to learn about the next 5 features that will place your website amongst the BEST ones on the face of the internet!

1. Email Signups/ Newsletter Signups

While we may have thought that the emergence of various new social apps might have taken emails to their deathbed, it is, in reality, very much alive and kicking!

Don’t believe me?

Well then, let’s show you some numbers to prove to you the benefits of email marketing.email-edited

  • Email Expert’s email marketing statistics, 2014 claim that for every $1 spent on email marketing, the average return is $44.25.
  • Convince and Convert says that when marketed through email, consumers spend 138% more than people who don’t receive email offers.
  • Nielsen Norman Group’s study shows that 90% of consumers would like to receive updates through an email newsletter.
  • According to Convince and Convert’s research, 44% of consumers made at least 1 purchase in 2014, based on promotional emails.
  • And, if you still have any doubts, McKinsey’s research results will wipe them all out-because they indicate that email marketing conversion rates are 17% higher as compared to the rate for social media conversion.

Like most of us, I’m sure you’ve been underestimating the power of e-newsletters and email marketing campaigns.

However, you’d be surprised to know that emails and newsletters-an effective tool used in email marketing campaigns- are essential components of building long-term relationships with your customers. How?

 

newsletter-better-edited

  • If you’re an organization that keeps adding new developments to your product/services or brings constant modifications to your retail outlet, you’d like to communicate these to your customers and keep them updated.
  • You might even use your newsletter to keep your consumers informed regarding the latest trends and happenings in your industry.

2. About Us

about-us

Like testimonials, the “About Us” section is a great way to generate trust.

What distinguishes the two from each other is the fact that while testimonials focus on the stories of your customers, the About Us section will tell your story.

So what’s the best way in which we can tell our story?

Be developing a brief company profile!

Here’s what you need to include in your company overview:

  • A brief history of your organization, including the founding fathers and the central idea that drove its creation.

Check out the interesting story behind the establishment of Writer Right!

writer right about us (2)

 

  • A concise description of your management team and employees.

You’re totally going to love this brief introduction posted by Fz Media Group for each of its executives!

screenshot-fzmediagroup.com 2015-11-04 15-43-24

  • A short introduction to your core competencies and the services that you offer.

Let’s do this the Vidzio way!

Vidzio About Us

  • Your chief partners.

Have a look at Fz Media Group’s major affiliates worldwide!

Global partners fz media

In case you’re still wondering how this section would help you in building a durable relationship with your potential customers, read on to find out:

  • It will instill a sense of openness and friendliness into your website as well as your firm, which the consumers will appreciate.
  • People will get to know more about each individual on your team, leading to the creation of a personal connection.
  • In case of business consumers, they’ll know which person is the most appropriate one to get in touch with regarding any aspect that they may want to discuss with you.

3. Portfolio

Simply telling your target audience that you’re the best won’t work. You need to prove it to them.

But how?

The answer to this question lies in the phrase “Seeing is believing.”

This means that if you want to stay embedded within the hearts and minds of your potential customers, you need to give them something that is a treat for their eyes.

Confused?

Well, all we’re saying is that you must create a portfolio that showcases the work that you’ve done up till now.

Portfolios would be a necessity for you if you’re engaged in a creative profession such as photography, make-up art, web design or advertising, amongst others.

If you’re a video production specialist, you’d find it useful to embed your videos in your virtual gallery or provide a link to your Youtube/Vimeo channel.

Utilize this segment creatively and design it in the most appealing way possible, because this is what will ultimately “make or break” you.

If you’re still unsure about what I’m saying, then take a look at what the Visual Teaching Alliance has to say:

  • 90% of the information transmitted to our brains is visual.
  • Visual information processing takes place at a rate that is 60,000 times faster as compared to text information.

Caution: Don’t get overexcited when creating your portfolio and upload your best works only!

Here’s an example of what Crytix’s portfolio looks like.

crytix-portfolio

 

4. Blog/FAQ

Today’s consumers are smarter and more curious than ever.BLOG-edited

They want to educate themselves completely not only regarding the products/services they’re buying, but also regarding the industry in which they’re making their purchases.

Before they go ahead with the final purchase, they’re definitely going to consult various sources in order to gain more knowledge.

So why leave the work to other websites?

Take on the task of educating your customers yourselves!

Start a blog, which contains articles that are most relevant to your offerings and offer them insights into your industry and the latest trends.

Word of advice: Make sure that your blog articles don’t come across as school lectures so try to present them in a way that’s as interesting and creative as possible.

blogs-collage

Check out our blogs on Crytix and Vidzio to read articles that are entertaining and informative!

You can also create a separate FAQ section which takes care of the most common questions that you anticipate customers to ask regarding your company or your products/services.

Tip: Place yourselves in the consumers’ shoes when designing this section, since you don’t want to leave any stone unturned when it comes to satisfying their curiosity regarding you and your offerings.

Best example: Vidzio’s FAQ section

vidzio FAQ

5. Language Options

The modern world can be described as a “global village.”

continents-975936_1920

Thanks to advancements in technology, a lot of businesses have gone global and target consumers residing in various parts of the world.

This calls for us to adapt our websites to the multicultural environment in which we operate. And the most basic way of doing that is to design multilingual websites!

Take a look at the Internet Retailer’s research results to learn more about the advantages that you could gain by having multilingual websites.

  • An English-only website can be read and understood by only 23.2% of the online population worldwide.
  • To acquire 80% of the world’s population, you need to translate your website into 11 different languages, including Chinese, Spanish, Arabic and French amongst others.
  • Consumers speaking these 11 languages collectively control 85% of the economic buying power of the global online market.

Therefore, it’s essential that you allow your visitors to choose their native language as the one in which they can view your website.

Keeping in mind the diverse range of audiences that we target, Crytix has designed a number of multilingual websites that allow users to switch between language options.

multilingual-websites

We ain’t the best website development company for no reason!

 

Now that you’re aware of all the features that you need to incorporate in your website, you’re all ready to start building one!

We’ll be back with another cool article soon!

Till then,

Ciao!

Shehzeen Arif

Shehzeen Arif

Business Development at Fz Media Group
Shehzeen is a graduate from Lahore School of Economics, Pakistan, who specializes in marketing, sales and business development. She likes to write about the latest happenings in the world of web design and digital marketing.
Shehzeen Arif

Posted on November 6, 2015 in Website Design

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